06th April 2011
There is quite a bit of confusion about the difference between a landing page and a lead capture page. A lead capture page is NOT the same as a landing page. For the sake of this article I will be talking about lead capture pages, NOT longer form copy for...
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04th April 2011
When it comes to creating small business advertising that sells, there is really only one choice: direct marketing. Otherwise known as direct response, because it requires the reader to take an action of some kind. As opposed to traditional advertising th...
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28th March 2011
Copyright (c) 2011 Ken Hoffman
No question about it, marketing guru Dan Kennedy is very successful. I've followed him for the last 15 years. Subscribed to his newsletter for a few years back when it was filled with great content. This was years before ...
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12th November 2010
Most business owners now understand the importance of strong copy. What many business owners don't realize is there are other alternatives to paying a fortune for great copy.
Most of these do require a nominal investment. But nothing compared to the hu...
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